NEW LOOK, SAME DRIVE

A REFRESHED PERSPECTIVE ON AUSTRALIAN MANUFACTURING

Sloanebuilt is more than just a brand; it's a cornerstone of the Australian manufacturing landscape with over three decades of history. As pioneers in shaping the tipper market, we've continually evolved to meet the demands of the industry. However, as the world around us evolves, it was time for our visual identity system to evolve once again. The question arose: how do you introduce the next era of an iconic brand and industry leader? The answer lies in embracing the same customer-centric and innovative mindset that has defined us from the beginning, blending our storied heritage with a bold vision for what's to come. 

THE IDEA: ELEVATING TRADITION, EMBRACING INNOVATION

Sloanebuilt has always been at the forefront of pushing the heavy vehicle manufacturing industry forward. With our rebranding efforts, we sought to pay homage to our traditional roots while simultaneously paving the way toward the future. Before embarking on the first evolution of Sloanebuilt's visual identity in 20 years, we delved deep into the company's legendary history. The result? A fresh look and feel that not only honors our heritage but also makes a lasting mark on an iconic brand like Sloanebuilt. 

THE DESIGN: BOLD, CONTEMPORARY, TIMELESS: THE NEW FACE OF SLOANEBUILT

In the design process, our goal was to ensure that Sloanebuilt retained its traditional roots while unlocking greater flexibility for both physical and digital environments. In 2024, we proudly unveiled the result of our efforts. The new Sloanebuilt visual identity is not merely a brand refresh; it is a timely and timeless evolution. We reinvented our signature blues, introducing two new shades that capture the essence of modernity and sophistication. Additionally, we introduced a sleek, custom typeface that reflects the brand's confidence and forward-thinking approach.

THE OUTCOME: EMPOWERING CHANGE, INSPIRING CONFIDENCE, REDEFINING EXCELLENCE

The fresh look of Sloanebuilt is undeniably bolder and more modernized, signaling our dedication to staying ahead of the curve. As we redefine the heavy vehicle manufacturing industry and set new standards for Australian manufacturing, this new era is just the beginning. With a renewed sense of purpose and a visually striking identity, Sloanebuilt is empowering change, inspiring confidence, and redefining excellence in every aspect of our operations.